VENN has partnered with BLAST, the global esports tournament organizer and entertainment company. The deal was announced on Wednesday morning.

As part of the initiative, VENN will elevate BLAST’s existing event productions, expand BLAST’s presence in North America, distribute BLAST content to VENN’s global audience and unlock brand partnerships through a joint sales relationship.

VENN will co-create, execute, broadcast and sell an expanded slate of shoulder programming across future BLAST events. VENN will also incorporate the full suite of BLAST content libraries into their programming lineup.